ADT – Implementation Challenges

pnadmin, Videos October 2, 2017

Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading

SiriusXM – Why We Needed a Preference Management Partner

pnadmin, Videos September 29, 2017

Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading

Thompson Reuters – Implementation Challenges

pnadmin, Videos October 2, 2017

Summary Currently, our environment is completely siloed because the systems we use to manage different channels are separate. For example, we have an email preference center, we track followers on Twitter, know our Facebook fans, and monitor traffic on our blog, but there’s no easy… Continue Reading