Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices

pnadmin, Articles October 19, 2021

Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Give Customers Opt-Down Options

pnadmin, Videos January 22, 2024

Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading

Preference Center Organization

pnadmin, Videos January 20, 2024

Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading

SiriusXM: Stakeholder Alignment Ensures Success

pnadmin, Videos November 29, 2023

Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading

SiriusXM: Purpose-built Platform Is Flexible & Scalable

pnadmin, Videos November 29, 2023

Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading

SiriusXM: Access To Experts Was Critical

pnadmin, Videos November 29, 2023

Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading

MyPreferences: Consent & Preference Management Platform

pnadmin, Videos August 17, 2022

Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading

How to Organize a Preference Center

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider preference management, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. He suggests dividing communications within the… Continue Reading

Best Practices for Opt-Down Pages

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading