New White Paper From PossibleNOW Helps Enterprises Earn Customer Consent To Comply With GDPR Regulations

pnadmin, Press August 21, 2018

Customer Consent & Preference Management Are Key to Building Trustworthy Relationships DULUTH, GA (August 14, 2018) – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR… Continue Reading

5 Reasons Why Enterprises Struggle with Customer Engagement

pnadmin, Articles January 8, 2018

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading

PossibleNOW Partners With RedPoint Global, Inc. To Offer MyID Application

pnadmin, Press October 3, 2011

Provides Database Application To Identify And Link Unique Customers Across An Enterprise DULUTH, GA – October 3, 2011 – PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider… Continue Reading

PossibleNOW Launches MyPreferences® Momentum Service to Develop Vision, Roadmap and Plan for Companies Deploying a Preference Management Strategy

pnadmin, Press July 10, 2014

Professional services package delivers tailored business case, planning materials to speed initiation of personalization and engagement strategies Atlanta, Ga. – July 10, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences®Momentum consulting service, a… Continue Reading

PossibleNOW’s MyPreferences® Momentum consulting service selected by industry leaders in air travel, insurance, financial services and more

pnadmin, Press January 8, 2015

Professional services package delivers tailored business case, planning materials to speed initiation of personalization and engagement strategies Atlanta, Ga. – January 8, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that its MyPreferences Momentum consulting service has been… Continue Reading

SiriusXM – Why We Are Implementing a Preference Center

pnadmin, Videos September 29, 2017

Summary Our primary reason for implementing a preference center is to improve how we manage compliance. The regulatory landscape is rapidly changing, with new rules coming into effect as soon as next month regarding telemarketing to wireless numbers. Staying ahead of these regulatory changes is… Continue Reading

How Preference Management Should Look Inside the Enterprise

pnadmin, Articles October 10, 2017

by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading

What Is The Importance Of An Opt-Down Strategy?

pnadmin, Videos October 2, 2017

Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting… Continue Reading

How to Learn What Customers Really Want

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading

Compliance Must Be Part of Your Preference Strategy

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are… Continue Reading