PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

pnadmin, Press November 30, 2018

PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Best Practices for Opt-Down Pages

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading

5 Reasons Why Enterprises Struggle with Customer Engagement

pnadmin, Articles January 8, 2018

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading

The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

How Customers Reveal Preferences

pnadmin, Videos October 4, 2017

Summary The concept of “progressive profiling” frames the data collection process as a progressive conversation, helping enterprises to better understand and plan for the nature of customer communications. Research shows that customers are more likely to reveal their preferences in iterative steps, influenced by their… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

How Preference Management Should Look Inside the Enterprise

pnadmin, Articles October 10, 2017

by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading