PossibleNOW Launches Application on Oracle Marketing AppCloud to Provide Preference Management Solutions to Clients

pnadmin, Press November 3, 2015

MyPreferences® for Oracle Eloqua helps marketers reduce opt-outs, improve campaign results and enhance customer experience through integration to Oracle Marketing Cloud Atlanta, Ga., November 3, 2015 – PossibleNOW today announced that it has launched its enterprise preference management application which is now available on the Oracle Marketing AppCloud…. Continue Reading

PossibleNOW Included in Independent Report on Preference Management, a Technology Cited as “Powerful,” “Underused”

pnadmin, Press November 18, 2015

Report recommends enterprises develop a preference management strategy, identify a vendor that can help them get started immediately Atlanta, Ga. – November 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by… Continue Reading

Defining and Applying Business Rules

pnadmin, Videos October 6, 2017

Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading

Analysis of Preference Collection and Management

pnadmin, Videos October 6, 2017

Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading

How Preference Management Should Look Inside the Enterprise

pnadmin, Articles October 10, 2017

by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading

PossibleNOW Reports Breakthrough Growth in 2012 for MyPreferences® Solution

pnadmin, Press December 18, 2012

Cloud-based preference management solution sees seven-fold increase in user base, expansion across numerous vertical markets, featured in national marketing conference Atlanta, Ga. – December 18, 2012 – PossibleNOW, the leading provider of customer experience and preference management solutions, today announced that 2012 was a breakthrough year… Continue Reading