Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection

pnadmin, Blog April 2, 2018

Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

PossibleNOW Selected by Top 5 U.S. Healthcare Insurance Provider to Deliver Enterprise Preference Management Solution

pnadmin, Press August 26, 2015

Tailored platform to centralize database of customer preferences, ensure regulatory compliance and enhance customer experience Atlanta, Ga. – August 26, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its selection by one of the largest US healthcare insurance providers… Continue Reading