SiriusXM: Stakeholder Alignment Ensures Success

pnadmin, Videos November 29, 2023

Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading

SiriusXM: Purpose-built Platform Is Flexible & Scalable

pnadmin, Videos November 29, 2023

Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading

SiriusXM: Access To Experts Was Critical

pnadmin, Videos November 29, 2023

Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading

MyPreferences: Consent & Preference Management Platform

pnadmin, Videos August 17, 2022

Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading

How to Organize a Preference Center

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider preference management, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. He suggests dividing communications within the… Continue Reading

New White Paper From PossibleNOW Helps Enterprises Earn Customer Consent To Comply With GDPR Regulations

pnadmin, Press August 21, 2018

Customer Consent & Preference Management Are Key to Building Trustworthy Relationships DULUTH, GA (August 14, 2018) – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

5 Reasons Why Enterprises Struggle with Customer Engagement

pnadmin, Articles January 8, 2018

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading

PossibleNOW Announces Partnership with Scribe Software for Enhanced Data Integration Services

pnadmin, Press December 13, 2017

Partnership Enables PossibleNOW to Better Facilitate Connectivity Between MyPreferences and Customer Products ATLANTA (PRWEB) DECEMBER 12, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced its partnership with Scribe Software, a global data integration leader that accelerates data and… Continue Reading

PossibleNOW Enhances MyPreferences to Address GDPR Cookie Consent Challenges

pnadmin, Press December 7, 2017

Enterprise consent and preference management leader enables companies to maintain and grow marketing databases affected by new regulations ATLANTA, GA (PRWEB) – DECEMBER 07, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise consent and preference management solutions, today announced an enhancement to its… Continue Reading