The Future of Zero-Party Data Collection

pnadmin, Whitepapers March 10, 2022

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers February 17, 2022

Zero-Party Data

ROI of Zero Party Data: Building Customer Trust – Forrester Research

pnadmin, Webinars May 27, 2022

   

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Measuring the ROI of Listening to Your Customers

pnadmin, Articles September 10, 2018

At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

Achieving Customer Experience Excellence at Seven Critical Life Cycle Points

pnadmin, Blog January 25, 2019

A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading

New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems

pnadmin, Press September 26, 2018

Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

PossibleNOW to Present at Oracle’s Modern Marketing Experience

pnadmin, Press March 10, 2015

Enterprise preference management leader and longtime Oracle Responsys partner to participate in expo, highlight powerful MyPreferences platform Atlanta, Ga. – March 10, 2015 – PossibleNOW, the leading provider of enterprise preference management and customer engagement solutions, today announced that it will participate in Oracle’s upcoming Modern… Continue Reading

PossibleNOW Included in Independent Report on Preference Management, a Technology Cited as “Powerful,” “Underused”

pnadmin, Press November 18, 2015

Report recommends enterprises develop a preference management strategy, identify a vendor that can help them get started immediately Atlanta, Ga. – November 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by… Continue Reading