SiriusXM – Why We Needed a Preference Management Partner

pnadmin, Videos September 29, 2017

Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading

SiriusXM – Why We Are Implementing a Preference Center

pnadmin, Videos September 29, 2017

Summary Our primary reason for implementing a preference center is to improve how we manage compliance. The regulatory landscape is rapidly changing, with new rules coming into effect as soon as next month regarding telemarketing to wireless numbers. Staying ahead of these regulatory changes is… Continue Reading