Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems

pnadmin, Press September 26, 2018

Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

How Preference Management Should Look Inside the Enterprise

pnadmin, Articles October 10, 2017

by Eric V. Holtzclaw, PossibleNOW For the American consumer, preference selection is an everyday occurrence. We unsubscribe from email lists, change our privacy settings on Twitter, request home refinance quotes via email and “like” our favorite brands on Facebook. Subtle or obvious, the act of… Continue Reading