The Anatomy of MyPreferences

pnadmin, Infographics May 26, 2022

Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices

pnadmin, Articles October 19, 2021

Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

PossibleNOW Launches MyPreferences 3.0, Providing Enterprises with Complete Control of Customer Preferences, Consent, and Profile Data

pnadmin, Press December 13, 2022

Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today DULUTH, GA. (PRWEB) DECEMBER 12, 2022 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the launch of its new and improved zero-party data platform, MyPreferences 3.0, giving enterprises a reimagined… Continue Reading

New Educational Infographic Illustrates How Zero-Party Data Platforms Help Build Customer Trust and Keep Marketers in Compliance

pnadmin, Press August 25, 2022

Sophisticated Technology Platform Resulting In a 70% Reduction in Global Unsubscribes DULUTH, GA. (PRWEB) AUGUST 25, 2022 PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest infographic: “The Anatomy of MyPreferences.” The infographic gives an in-depth… Continue Reading

The Future of Zero-Party Data Collection

pnadmin, Whitepapers March 10, 2022

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers February 17, 2022

Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

pnadmin, Whitepapers February 9, 2022

Enterprise leaders reveal their approach to zero-party data

pnadmin, Whitepapers January 20, 2022

Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading

Zero-Party Data, Preferences and Consent: DIY vs Buy

pnadmin, Whitepapers January 2, 2018

Zero-Party Data