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Can Consent for Marketing Communications Be Revoked by Individuals?
Razor Rank, Blog
View Post Yes, individuals have the right to revoke consent for marketing communications at any time. Under various global privacy laws, such as the GDPR and CCPA, individuals are empowered to withdraw their consent to receiving emails, texts, or other marketing messages. Once consent is… Continue Reading
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Do I Need Consent for Direct Response Text Marketing?
Razor Rank, Blog
Yes, businesses are required to obtain consent before engaging in direct response text marketing. Under regulations such as the Telephone Consumer Protection Act (TCPA), express written consent is mandatory for sending automated SMS messages to consumers and businesses. For organizations juggling compliance and marketing goals,… Continue Reading
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How Long Should Organizations Retain Consent Records?
Razor Rank, Blog
Organizations should retain consent records for as long as necessary to demonstrate compliance with applicable privacy regulations. While specific retention periods vary depending on regional laws and internal policies, keeping these records is crucial to defending against regulatory audits or legal challenges. Retaining accurate and… Continue Reading
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How Can Organizations Ensure Ongoing Compliance with Consent Management?
Razor Rank, Blog
To comply with evolving privacy regulations, organizations need to implement clear policies for collecting, storing, and updating customer consents while regularly reviewing systems for compliance gaps. By doing so, businesses not only mitigate legal risks but also build customer trust by demonstrating respect for their… Continue Reading
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What is Consent Management, How it Works, & Why it’s Important for Data Compliance
pnadmin, Blog
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
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What Are the Key Components of a Consent Management System?
Razor Rank, Blog
A consent management system (CMS) is essential for businesses to capture, store, and manage customer consents efficiently and securely. Effective CMS solutions are equipped with features that simplify user consent collection, maintain accurate records, and offer seamless integration across platforms. A comprehensive CMS also provides… Continue Reading
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How Should Organizations Obtain Valid Consent from Users?
Razor Rank, Blog
To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like GDPR and CCPA. Using an effective consent management platform, such as PossibleNOW’s MyPreferences, empowers organizations… Continue Reading
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Are There Any Alternatives to Consent for Data Processing?
Razor Rank, Blog
Yes, there are legal alternatives to obtaining consent for data processing. While consent is often seen as the primary way to justify data processing, laws such as GDPR and U.S. state privacy regulations recognize other legal bases that enable data processing without explicit user consent…. Continue Reading
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How Does a Consent Management Platform Work?
Razor Rank, Blog
A consent management platform (CMP) functions as a critical tool for businesses to ensure compliance with data privacy regulations by managing user consent for data collection and processing. In essence, a CMP works by providing a systematic approach to collecting, storing, and processing user consent,… Continue Reading
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What Happens if a Business Does Not Use a Consent Management Platform?
Razor Rank, Blog
If a business does not use a consent management platform, it risks severe consequences that can impact its reputation, legal standing, and customer relationships. Fortunately, adding a consent management platform to your business can be simple and hassle-free. At PossibleNOW, we’ve developed a flexible, robust,… Continue Reading
