Consent & Preference Collection Best Practices

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Zero-Party Data

Earning and Maintaining Customer Consent

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Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading

Zero-Party Data, Preferences and Consent: DIY vs Buy

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Zero-Party Data

Making the Case for Consent and Preference Management

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Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Consent Requirements for Medicare/Medicaid Sector

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The Demise of 3rd Party Cookies: What Marketers Should Do Now!

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CX Innovation – Execute Consent and Preference Management at Scale

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Implementation of Consent and Preference Management

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Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Does Your Company Focus on the Art or Science of Complying With GDPR Consent?

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You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading

New Medicare Express Consent Requirements | CMS 2025 Final Rule

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Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading