Search Results for Topic: Consent Mgmt

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  MyPreferences: Consent & Preference Management Platform

  pnadmin, Videos

  Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading

  
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  How GDPR Impacts Marketing

  pnadmin, Videos

  Summary Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying… Continue Reading

  
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  The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

  pnadmin, Whitepapers

  Zero-Party Data

  
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