Consent & Preference Collection Best Practices

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Zero-Party Data

Trust, Transparency, Control: The New Customer Imperatives

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Zero-Party Data, Preferences and Consent: DIY vs Buy

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Zero-Party Data

Making the Case for Consent and Preference Management

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Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

The Demise of 3rd Party Cookies: What Marketers Should Do Now!

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CX Innovation – Execute Consent and Preference Management at Scale

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Build Trust By Delivering Content Your Customers Really Want

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Implementation of Consent and Preference Management

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Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Measuring the ROI of Listening to Your Customers

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At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

How Should Consent & Preference Data Work with a Customer Data Platform

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Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading