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What Are Some Particular TCPA Vulnerabilities for B2B Callers?
PossibleNOW, Blog
While the Telephone Consumer Protection Act (TCPA) primarily focuses on consumer protection, B2B callers are not exempt from its regulations. Specific vulnerabilities for B2B telemarketing include the improper use of autodialers, failure to manage consent for mobile calls, and in some cases, neglecting compliance with… Continue Reading
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What Role Does Customer Trust Play in the Collection of Zero-Party Data?
PossibleNOW, Blog
Customer trust is the cornerstone of collecting zero-party data. Since zero-party data is willingly shared by customers, it requires a foundation of trust built on transparency, value exchange, and respect for privacy. Without trust, customers are unlikely to share preferences, interests, or intentions, limiting a… Continue Reading
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Can Zero-Party Data Be Used for Targeted Advertising?
PossibleNOW, Blog
View Post Yes, zero-party data can be used for targeted advertising, offering unparalleled precision without compromising privacy. Unlike third-party data, which is aggregated from external sources, zero-party data is willingly shared by customers themselves, including preferences, interests, and buying intentions. This data enables brands to… Continue Reading
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How Zero Party Data Aligns With Privacy Regulations
PossibleNOW, Blog
In a landscape defined by evolving privacy laws, zero party data offers a unique compliance advantage. This type of data, willingly and explicitly shared by customers, reduces dependence on less reliable third-party data. By directly obtaining consent and preferences from individuals, businesses meet stringent legal… Continue Reading
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How Can Businesses Ethically Collect Zero-Party Data?
PossibleNOW, Blog
Businesses can ethically collect zero-party data by being transparent about what data they collect and how they use it, allowing consumers to choose how they want to share their data, and implementing strong security measures to protect that data from being stolen or misused. Zero-party… Continue Reading
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What Exactly Is Zero-Party Data (ZPD)?
PossibleNOW, Blog
Zero-party data (ZPD) is information that customers intentionally and proactively share with a brand. This data includes preferences, purchase intentions, personal context, and how individuals want to be recognized by the brand. For example, a customer might share that their favorite product category is lace-less… Continue Reading
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How Can Businesses Ensure the Security of Zero Party Data?
PossibleNOW, Blog
Businesses can secure zero-party data by implementing advanced data management practices such as encryption, implementing strict access controls, conducting regular security audits, and anonymizing data. Zero-party data, which is information that customers intentionally share with a business, is incredibly valuable and requires stringent security measures… Continue Reading
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Can Businesses Combine Zero-Party Data with Other Types of Data for a Comprehensive View?
PossibleNOW, Blog
Businesses can combine zero-party data with other types of data to gain a comprehensive view of their customers. By integrating zero-party data —information that customers intentionally share—with first-party, second-party, and third-party data, companies can achieve a holistic understanding of customer preferences, behaviors, and motivations. This… Continue Reading
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In Which Industries Is Zero-Party Data Particularly Valuable?
PossibleNOW, Blog
Zero-party data is particularly valuable in industries where personalized customer experiences are crucial, such as the financial services sector, property insurance, retail, and health insurance. By leveraging zero-party data, companies in these industries can better understand their customers’ preferences and needs, resulting in more effective… Continue Reading
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How Is Zero-Party Data Different from First- and Third-Party Data?
PossibleNOW, Blog
Unlike first- and third-party data, zero-party data is the digital information that users willingly provide directly to businesses in the form of contact forms, surveys, and other strategies that directly solicit user input (subject to privacy and data processing policies). First-party data is gathered based… Continue Reading
