Why Are Businesses Interested in Collecting Zero-Party Data?

PossibleNOW, Blog

Businesses are interested in collecting zero-party data because it provides direct insights into customers’ preferences, intentions, and interests, provided voluntarily by customers themselves. In addition, zero-party data can help optimize marketing strategies, improve segmentation, and drive higher conversion rates by delivering relevant and targeted customer… Continue Reading

How Zero-Party Data Can Improve Your Customer Experience

PossibleNOW, Blog

In the ever-evolving landscape of digital marketing and customer engagement, zero-party data is becoming a key player in creating enhanced, personalized customer experiences. Unlike first-party data, which is collected through customer interactions with a brand (like website visits or purchases), or third-party data, which is… Continue Reading

The Ethics of Zero-Party Data Collection and Usage

PossibleNOW, Blog

In the digital age, where data is often described as the new oil, the methods by which organizations collect, use, and manage customer information have become focal points for ethical scrutiny. Zero-party data, defined as data which consumers willingly share with organizations about their preferences,… Continue Reading

The Anatomy of MyPreferences

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Why MyPreferences?

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What Is Zero-Party Data & Why Is It Important To Marketers?

pnadmin, Blog

Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading

Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices

pnadmin, Articles

Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

How Trust with Customer Will Reshape Tomorrow’s Leaders

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Original Article: TotalRetail. By Jeff Jarvis Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and… Continue Reading

Tech Giants Apple, Facebook and Google are Reworking How Businesses Leverage Customer Data

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Original Article: MarTech Series The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it… Continue Reading

The Future of Zero-Party Data Collection

pnadmin, Whitepapers

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading