Zero-Party Data ROI Improved Engagement Maturity

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Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

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Enterprise leaders reveal their approach to zero-party data

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Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading

Trust, Transparency, Control: The New Customer Imperatives

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Zero-Party Data, Preferences and Consent: DIY vs Buy

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Zero-Party Data

ROI of Zero Party Data: Building Customer Trust – Forrester Research

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The Demise of 3rd Party Cookies: What Marketers Should Do Now!

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Build Trust By Delivering Content Your Customers Really Want

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The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

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Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading

How to Learn What Customers Really Want

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Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading