We empower companies to listen to people, remember who they are and what they want and respond in helpful, respectful and enjoyable ways.
The new breed of customer wants to control the conversation. They want to engage with your company on their terms. Enterprise preference management is what accomplishes this — and more!
Marketing to consumers has always been challenging, but it is about to become more so for companies who market to consumers in the European Union. When the new General Data Protection Regulation (GDPR) goes into effect in May 2018, companies must follow a higher level of consent to engage with the consumer or risk significant fines. It is vital to understand the overall design of the GDPR and prepare your technology and processes now for this new legislation.